Episode 17

Why should you use story?

The StoryBrand framework is different than what we’ve traditionally done in the church world. Getting people to buy in that the people we’re trying to reach are the hero of our communications and not Jesus is a hard sell to many because many of us are programmed that Jesus is the hero of the story no matter what.

In this episode we talk to a lead pastor who has made the leap into using StoryBrand for their church. We talk to him about what drew him to StoryBrand, what it was like to develop their BrandScript, and how it’s helped his church do ministry better.

Featuring Jonathan Carone, Kyler Nixon, and Jeff Lovell.

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