Drew Powell from Crosspoint Church is back with us to talk about why our event promotion usually doesn’t work (2:45), how the hype man is played out (6:38), and how to craft your announcements to connect with people (8:14). He gives us a great story of how he leveraged what people were already thinking into Crosspoint’s biggest one-day small group sign ups ever (10:03) and we discuss having fun with failure (17:07). Plus – are QR codes a thing again (24:20) and a quick tip with Kyler (26:40).
Kyler’s in for the full episode and we’re talking websites! We hit on why your words matter (3:57), examples of great website headlines (7:43), and what should go on your home page (11:15). We also give you some questions to consider about your website (15:02) and tell you why your next steps on your website are probably wrong (19:37). Oh! And Kyler makes a reference that’s probably a little inappropriate but was perfect (21:25) and we give you a wireframe you can use for your home page (23:01).
This week we talk to Drew Powell from Crosspoint Church about who the Christmas service is designed to reach (6:49), how we get people to come back in January (12:18) and how we keep kids engaged in a Christmas Eve service (20:45). Plus we discuss how to leverage your pastor’s influence to reach people (25:03) and have another quick tip for you to implement (30:52).
In this episode we talk about about the single biggest problem churches have in their marketing (3:52) and why making people the hero of the story is hard (4:28). We also give you a fun game to play at your next staff meeting (13:55) and discuss how your marketing plan is different than your discipleship plan (16:49). Plus we show you how to use StoryBrand for your preaching (27:16) and give you a quick tip for how to do a push for volunteers (30:00).