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Past Episodes

How story helped one church grow by 76% in 5 months

How story helped one church grow by 76% in 5 months

The problem with most church websites is that while they may look nice, they don’t actually speak to how their church uniquely solves the problems of the people they’re trying to reach. They say great things about their church, but those great things don’t tell the guest how you can help with what they’re looking for. And that’s why many websites aren’t nearly as effective as they could be which is super frustrating.
In this episode we talk to a former executive pastor and current StoryBrand Certified Guide about how his church implemented StoryBrand onto their website, in email campaigns, and throughout their communications and the results they had with it.

The secret step to making your promotions easier and more effective

The secret step to making your promotions easier and more effective

Announcing events is something that most of us hate but we can’t get rid of. Tracking down the right information and then making that compelling takes more time an energy than it should.
In this episode we talk to one church who has started requiring their ministries to submit a BrandScript to go along with their event promotion requests. We discuss what it’s been like to have ministry leaders do that, how they got them to buy in, and how it’s made their promotions and communications better.

Using story in worship to guide people to Jesus

Using story in worship to guide people to Jesus

Leading people in worship of Jesus is a very sacred thing. But unfortunately, because of the nature of the role, many worship leaders are disconnected from the people they’re trying to lead. And it’s not their fault! Worship leaders spend hours each week listening to the songs they’re leading so they can know them well enough to lead others in them. When Sunday morning comes, there’s a disconnect between what the song the worship leader has been thinking about and listening to and what it means to them and what the attender who just fought their kids at drop off is thinking an experiencing.

In this episode we talk about how we become the attender’s guide and take them to Jesus during our worship sets.

How to use story to write your sermons

How to use story to write your sermons

Preaching or teaching the Bible is one of the highest callings a person can have. But we’ve all sat through sermons that may have been factually accurate but left us feeling bored. They’re the ones we end up checking Facebook 1000 times during.

We have the greatest story ever told – the hope of Jesus – but if we can’t communicate it in a way that people connect with, we’re just wasting our breath. In this episode, we look at how you can use StoryBrand to preach your sermon. We also talk about what it’s like to create a BrandScript for an individual sermon and how to use that within your talk.

How story helped one church raise more money and make a bigger impact

How story helped one church raise more money and make a bigger impact

Talking about money is awkward. But it’s important. We can’t do the things God has called our churches to do without broaching the topic of money and asking people to sacrificially give.

But if we do it the wrong way, people not only won’t give, they may actually end up leaving the church.

In today’s episode we take to Seth Muse, communications director at Hope Fellowship in Frisco, Texas. When Seth took the job at Hope, they were a year into a two-year giving campaign and were already behind schedule. After implementing StoryBrand into their messaging, they made up their deficit and actually raised more money than their original goal.

Using story to plan your teaching series

Using story to plan your teaching series

Planning a teaching series week after week and month after month gets to be tedious. But like it or not, most of our weekend services are built around what our teaching team is doing. How do we simplify what we do, stay creative in how we do it, and continue to reach people in a noisy world?


In this episode, we look at how one church uses StoryBrand to plan out their teaching series and what it looks like to implement that throughout their marketing.

Why should you use story?

Why should you use story?

The StoryBrand framework is different than what we’ve traditionally done in the church world. Getting people to buy in that the people we’re trying to reach are the hero of our communications and not Jesus is a hard sell to many because many of us are programmed that Jesus is the hero of the story no matter what.

In this episode we talk to a lead pastor who has made the leap into using StoryBrand for their church. We talk to him about what drew him to StoryBrand, what it was like to develop their BrandScript, and how it’s helped his church do ministry better.

Using one-liners to communicate better

Using one-liners to communicate better

Having a clear, common language to use when communicating to your church makes your job easier and more effective. This week we talk about one-liners (4:09) and how you can use them to have a common language amongst your church (14:44). We also talk about how most announcements are unnecessary hype (5:16), why speaking into problems is important (11:22), and how a common language equips people to invite others to your church (15:45). Lastly, we get practice by BrandScripting VBS (7:26) and turning that Brandscript into a one-line you can use to motivate people to show up (9:31).

How can we use story to lead better?

How can we use story to lead better?

We could have the greatest message in the world – and we do – but if we can’t lead well, people still won’t follow us. This week, we talk about how we can use StoryBrand to be better leaders (3:12). We’ll dive into how people don’t know what we’re thinking (4:30) and how to determine what events/ministries we should be doing (6:12). We’ll also look at how we can use the BrandScript to have better meetings (12:33) and will do a sample BrandScript for a hard conversation (14:18). Lastly, we’ll look into how we can lead up and lead our supervisors (20:47) and how the StoryBrand Framework gives you a unifying language (26:05).