This week we start a two part episode on The Church of Knowledge. We discuss pet peeve curse of knowledge examples (4:01), some of the things we assume everyone knows (5:46), and how some confusion is unavoidable (7:31). Jonathan talks about how an assumption almost made him leave the church (8:56) and how we can avoid turning people away (14:11). To round out the show, we hit on how assuming people don’t know this isn’t dumbing down our theology (18:32), Jonathan uses another bad dating metaphor (21:29), and how we can never explain things too often (23:30).

In the season 2 kick-off, we talk with Tiny Horse GM and former Elevation Church Creative Pastor Larry Hubatka to try to solve problems like isn’t Jesus the hero of the story? (6:17), how does marketing factor into the church? (7:11), what does the word hero even mean? (10:13), what are some ways we make people the hero? (11:58), and how do we make people feel like they belong? (17:33) He also shares how Elevation Church tracks their discipleship process (22:40) and gives us a grid for how making people the hero changes how we do ministry (27:51).

In the season two preview, we take a look back at season one (1:20), talk about what StoryBrand is (3:33) and who this podcast is for (8:48), and then turn our attention to previewing what’s coming up in season two (10:20).

This week is all about Christmas! We ask if people even know what Advent is (3:20) and talk about the Christmas traditions we take for granted (4:20). We also create a BrandScript for Advent (8:50) and give you a templated video script to promote the season (17:42). Plus we try to determine if Kyler has ever read the Bible (23:20) and discuss how singing Silent Night to candle light is actually a little weird (29:46).

Episode 5 How do we connect with a culture who doesn't trust the Church? Our culture trusts the Church less than at any point in recent history. In this episode, we talk with Wes Gay about how we must find common ground with people (2:30), what empathy looks like...

Drew Powell from Crosspoint Church is back with us to talk about why our event promotion usually doesn’t work (2:45), how the hype man is played out (6:38), and how to craft your announcements to connect with people (8:14). He gives us a great story of how he leveraged what people were already thinking into Crosspoint’s biggest one-day small group sign ups ever (10:03) and we discuss having fun with failure (17:07). Plus – are QR codes a thing again (24:20) and a quick tip with Kyler (26:40).

Kyler’s in for the full episode and we’re talking websites! We hit on why your words matter (3:57), examples of great website headlines (7:43), and what should go on your home page (11:15). We also give you some questions to consider about your website (15:02) and tell you why your next steps on your website are probably wrong (19:37). Oh! And Kyler makes a reference that’s probably a little inappropriate but was perfect (21:25) and we give you a wireframe you can use for your home page (23:01).

This week we talk to Drew Powell from Crosspoint Church about who the Christmas service is designed to reach (6:49), how we get people to come back in January (12:18) and how we keep kids engaged in a Christmas Eve service (20:45). Plus we discuss how to leverage your pastor’s influence to reach people (25:03) and have another quick tip for you to implement (30:52).

In this episode we talk about about the single biggest problem churches have in their marketing (3:52) and why making people the hero of the story is hard (4:28). We also give you a fun game to play at your next staff meeting (13:55) and discuss how your marketing plan is different than your discipleship plan (16:49). Plus we show you how to use StoryBrand for your preaching (27:16) and give you a quick tip for how to do a push for volunteers (30:00).

In this episode we talk about who we are and what you can expect, how we’re different from the other church marketing podcasts out there, and why you should subscribe to us.