Episode 14

How do we move people to action?

It’s one thing to give people information. It’s a totally different animal to then ask them to do something with that information. But if we want people’s lives to me changed, we have to call them to action. This week we talk about why it’s important to ask people to respond (3:53), how pushy we should be in our ask (10:39), and how we balance getting the message across without being annoying (12:25). We also talk about how Cross Point Church uses their branding to help them move people to action (15:04). Lastly, we look at how we can give people half-steps for when they’re not ready to commit (19:01) and ask if the first time guest form is too pushy (23:18).

Featuring Jonathan Carone, Kyler Nixon, and Drew Powell.

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