Episode 15

How can we use story to lead better?

We could have the greatest message in the world – and we do – but if we can’t lead well, people still won’t follow us. This week, we talk about how we can use StoryBrand to be better leaders (3:12). We’ll dive into how people don’t know what we’re thinking (4:30) and how to determine what events/ministries we should be doing (6:12). We’ll also look at how we can use the BrandScript to have better meetings (12:33) and will do a sample BrandScript for a hard conversation (14:18). Lastly, we’ll look into how we can lead up and lead our supervisors (20:47) and how the StoryBrand Framework gives you a unifying language (26:05).

Featuring Jonathan Carone and Josh Taylor.

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