by jonathancarone | Feb 13, 2019 | Episodes
Episode 8 How we accidentally turn people away without knowing it This week we start a two part episode on The Curse of Knowledge. We discuss pet peeve curse of knowledge examples (4:01), some of the things we assume everyone knows (5:46), and how some confusion is...
by jonathancarone | Feb 6, 2019 | Episodes
Episode 7 How do we make people the hero of the story? In the season 2 kick-off, we talk with Tiny Horse GM and former Elevation Church Creative Pastor Larry Hubatka to try to solve problems like isn’t Jesus the hero of the story? (6:17), how does marketing factor...
by jonathancarone | Jan 30, 2019 | Episodes
Season Two Preview What’s coming up this spring on the show? In the season two preview, we take a look back at season one (1:20), talk about what StoryBrand is (3:33) and who this podcast is for (8:48), and then turn our attention to previewing what’s...
by jonathancarone | Nov 14, 2018 | Episodes
Episode 6 How do we reach new people this Christmas season? This week is all about Christmas! We ask if people even know what Advent is (3:20) and talk about the Christmas traditions we take for granted (4:20). We also create a BrandScript for Advent (8:50) and give...
by jonathancarone | Nov 7, 2018 | Episodes
Episode 5 How do we connect with a culture who doesn’t trust the Church? Our culture trusts the Church less than at any point in recent history. In this episode, we talk with Wes Gay about how we must find common ground with people (2:30), what empathy looks...
by jonathancarone | Oct 31, 2018 | Episodes
Episode 4 How do we convince people to show up to our events? Drew Powell from Crosspoint Church is back with us to talk about why our event promotion usually doesn’t work (2:45), how the hype man is played out (6:38), and how to craft your announcements to...
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